IBM Think 2018 conference in Las Vegas
For IBM’s Think 2018 event in Las Vegas, foam Studio helped shape a dynamic visual identity that reimagined the iconic “Think” theme. Working with Athletics, we developed a flexible set of graphic expressions used throughout the conference to support its mix of talks, workshops, and interactive experiences. The result was a bold system that encouraged attendees to approach ideas with curiosity and creativity. Project by foam Studio, a commercial label by Zeitguised.